HASSEL: Journal of Economics and Business is a peer-reviewed, open-access journal dedicated to publishing high-quality empirical and theoretical research in the fields of economics, business, and finance. The journal takes its name from the Madurese term Hassel (meaning productivity, harvest, and economic yield), reflecting a commitment to fostering sustainable prosperity, innovative business practices, and sound economic governance. The journal serves as an international forum for academics, researchers, policy analysts, and industry practitioners to disseminate novel ideas, critical perspectives, and empirical insights. It welcomes quantitative, qualitative, and mixed-method studies with local, regional, and global relevance.